The 100 Most Popular Google Keywords to Inspire 2023

2022’s most popular keyword is Facebook, with an average of 213,000,000 searches per month in 2022. This is closely followed by YouTube, Amazon, weather, and Walmart.

The top 10 keywords are all brand names, with the exception of weather and the popular word game Wordle, which became a worldwide phenomenon in early 2023.

Overall, brand names dominate the rankings, but other search terms include tools like translators and package tracking and local searches.

Interestingly, the word “astronaut” was also a top search term, although the exact reason it trended is unclear. Perhaps it relates to the James Webb telescope that brought back some mind-blowing images in 2023 or the rise of celebrities announcing plans to travel to space. Either way, it’s definitely something to watch in 2024!

With the help of the great data research tool we were able to surface the 100 most searched global keywords as of December 16, 2022. To keep things PG-13, we removed all porn-related keywords.

Ranking	Keyword	Global Volume
1	facebook	144,300,000
2	youtube	143,800,000
3	amazon	119,700,000
4	weather	95,310,000
5	walmart	74,420,000
6	google	70,190,000
7	wordle	61,620,000
8	gmail	59,920,000
9	target	50,470,000
10	home depot	47,050,000
11	google translate	43,470,000
12	yahoo mail	36,850,000
13	yahoo	36,760,000
14	costco	33,690,000
15	fox news	33,490,000
16	starbucks	33,100,000
17	food near me	29,930,000
18	translate	28,190,000
19	instagram	25,670,000
20	google maps	25,560,000
21	walgreens	25,500,000
22	best buy	24,510,000
23	nba	23,820,000
24	mcdonalds	23,800,000
25	restaurants near me	23,630,000
26	nfl	23,460,000
27	amazon prime	22,350,000
28	cnn	22,020,000
29	traductor	21,670,000
30	weather tomorrow	21,480,000
31	espn	20,010,000
32	lowes	19,790,000
33	chick fil a	19,200,000
34	news	18,880,000
35	food	18,660,000
36	zillow	18,230,000
37	craigslist	18,130,000
38	cvs	17,950,000
39	ebay	17,890,000
40	twitter	17,280,000
41	wells fargo	17,130,000
42	usps tracking	17,030,000
43	bank of america	17,010,000
44	calculator	16,250,000
45	indeed	14,800,000
46	nfl scores	14,500,000
47	google docs	14,490,000
48	etsy	14,440,000
49	netflix	13,830,000
50	taco bell	13,750,000
51	shein	13,060,000
52	astronaut	12,990,000
53	macys	12,950,000
54	kohls	12,750,000
55	youtube tv	12,480,000
56	dollar tree	12,310,000
57	gas station	12,000,000
58	coffee	11,740,000
59	nba scores	11,710,000
60	roblox	11,410,000
61	restaurants	11,250,000
62	autozone	11,080,000
63	pizza hut	11,070,000
64	usps	10,860,000
65	gmail login	10,810,000
66	dominos	10,750,000
67	chipotle	10,440,000
68	google classroom	10,190,000
69	tiempo	10,080,000
70	hotmail	10,030,000
71	aol mail	9,970,000
72	burger king	9,970,000
73	facebook login	9,960,000
74	google flights	9,790,000
75	sqm club	9,750,000
76	maps	9,720,000
77	subway	9,580,000
78	dow jones	9,570,000
79	sam’s club	9,540,000
80	motel	9,350,000
81	breakfast	9,340,000
82	english to spanish	9,310,000
83	gas	9,280,000
84	fedex	9,240,000
85	walmart near me	9,170,000
86	old navy	9,160,000
87	fedex tracking	9,160,000
88	southwest airlines	9,100,000
89	ikea	9,070,000
90	linkedin	8,840,000
91	airbnb	8,670,000
92	omegle	8,610,000
93	planet fitness	8,530,000
94	pizza	8,370,000
95	spanish to english	8,370,000
96	google drive	8,360,000
97	msn	8,330,000
98	dunkin donuts	8,310,000
99	capital one	8,310,000
100	dollar general	8,280,000

Although this is a great list of keywords, you could almost re-title the list “the most popular brands in the world” instead. The brands are so well-known they end up searched more than many common terms — such as how we don’t even look up a “search engine” these days, we “Google” instead.

Thanks to Ahrefs for making this data easily available. We’ll be sure to keep an eye on how these trends change year over year, most likely as an index of the year’s most well-loved brands as we see above.